--- title: "The Modern Shag: Why 70s Hair is Rochester's Top Trend" description: "Explore the comeback of shag haircuts and 70s styles in Rochester, NY. 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[Home ](/) 2. [Blog](/blog) 3. The Modern Shag: Why 70s Hair is Rochester's Top Trend [Back to Blog](/blog) Trends March 1, 2026 Michelle Doyle # The Modern Shag: Why 70s Hair is Rochester's Top Trend Discover why the 70s shag haircut is the must-have look in Rochester. Michelle Doyle shares tips on styling these effortless, layered retro styles. ![The Modern Shag: Why 70s Hair is Rochester's Top Trend, Michelle Doyle Hair, Rochester NY](https://bmtuaunspemkbqaxobel.supabase.co/storage/v1/object/public/blog-images/2f0bf9b7-852f-4e6c-bac3-848992cc12bc.png) If you’ve been walking down Park Ave lately or grabbing a coffee in the South Wedge, you’ve likely noticed a certain vibe making a major comeback. No, it’s not just the bell-bottoms, it’s the hair. The 70s are officially back, and as a stylist here in Rochester, I couldn’t be more thrilled. From the classic shag to soft, curtain bangs, these retro-inspired cuts are dominating my chair this season. But don't worry, this isn't your mother's 1975 haircut. The modern iteration of these styles is softer, more wearable, and incredibly versatile for the busy Rochester woman. ## What is the Modern Shag? In the past, the shag was often synonymous with extreme, choppy layers that required a lot of heavy hairspray. Today, Michelle Doyle specializes in a more “lived-in” version. The modern shag relies on internal layers to create movement and volume without looking like a costume piece. It’s all about the texture. Whether you have pin-straight hair or deep curls, a shag can be tailored to your specific face shape and hair type. The goal is a look that says, “I woke up like this,” even if we spent a little time perfecting those layers in the salon. ## Why We Love the 70s Revival There is a reason styles from the 70s keep resurfacing. It was an era defined by freedom and natural beauty. Here are a few reasons why these styles are perfect for our local climate and lifestyle: 1\. **Low Maintenance:** Rochester weather can be unpredictable (to say the least). A shaggy cut looks even better with a little bit of “humidity frizz” or wind-blown texture. 2. **Growth-Friendly:** Because of the heavy layering, these cuts grow out beautifully. You won't feel the need to rush back to the salon the second you hit the six-week mark. 3. **Volume for All:** If you have fine hair, the shorter layers on top create instant lift. If you have thick hair, we can use the shag technique to remove weight and bulk. ## Styling Your Retro Cut at Home One of the most common questions I get at my Rochester studio is, “How do I style this without a professional?” The beauty of 70s hair is that it thrives on imperfection. **The Air Dry Method:** Apply a salt spray or a light curl cream to damp hair. Scrunch upward and let the Rochester breeze do the rest. This emphasizes the natural “flick” of the layers. **The Quick Blowout:** If you want a more polished look for a night out at the Eastman Theatre or a dinner in Pittsford, use a large round brush. Focus on blowing the pieces away from your face, especially those curtain bangs, to create that iconic Farrah Fawcett flow. ## Is the Shag Right for You? Many clients worry that they can’t “pull off” such a bold look. However, the shag is one of the most customizable haircuts in existence. During a consultation with Michelle Doyle, we look at your forehead height (to determine bang length), your cheekbone structure (to decide where the layers should hit), and your daily routine. If you aren't ready for a full committed shag, we can start with **curtain bangs**. These are the “gateway drug” to 70s hair. They frame the eyes beautifully and can be tucked behind the ears as they grow out. ## Ready for a Change? Whether you’re looking for a total transformation or just want to add a little retro flair to your current length, I am here to help you navigate the world of layers and fringe. The 70s were about expressing your individuality, and there is no better time than now to find a look that feels uniquely you. **Ready to embrace the shag? Book your appointment with Michelle Doyle in Rochester today and let’s bring some vintage soul to your style!** Ready to transform your look? [Book your appointment → (585) 455-9480](tel:5854559480) Shag Haircut 70s Style Rochester NY Hair Curtain Bangs Hair Trends 2024 💇‍♀️ ### Michelle Doyle Professional Hair Stylist • Rochester, NY With years of experience in hair coloring, cutting, and styling, Michelle helps Rochester women look and feel their best. Specializing in balayage, bridal hair, and transformative color work. [Book an Appointment →](/contact) ## Related Posts [ ![Hair Extensions 101: Everything You Need to Know](https://bmtuaunspemkbqaxobel.supabase.co/storage/v1/object/public/blog-images/2f0bf9b7-852f-4e6c-bac3-848992cc12bc.png) ### Hair Extensions 101: Everything You Need to Know Dreaming of long, voluminous hair? Michelle Doyle breaks down extension types, maintenance, and how to get the best hair in Rochester, NY. ](/blog/hair-extensions-101-everything-you-need-to-know-1773133234495)[ ![Hair Extensions: Everything You Need to Know](https://bmtuaunspemkbqaxobel.supabase.co/storage/v1/object/public/blog-images/2f0bf9b7-852f-4e6c-bac3-848992cc12bc.png) ### Hair Extensions: Everything You Need to Know Discover the secret to instant length and volume. Michelle Doyle shares everything you need to know about professional hair extensions in Rochester. ](/blog/hair-extensions-everything-you-need-to-know-1771232434515)[ ![2025 Hair Color Trends for Rochester Women](https://bmtuaunspemkbqaxobel.supabase.co/storage/v1/object/public/blog-images/acf119a1-8dd6-4daf-9f77-3550ebbbc806.png) ### 2025 Hair Color Trends for Rochester Women Discover the top 2025 hair color trends for Rochester! From Buttercream Blonde to Espresso Gloss, see what's trending at Michelle Doyle's studio. ](/blog/2025-hair-color-trends-for-rochester-women-1769279819226) ## Explore Michelle's Services [Balayage Rochester NY](/s/balayage-rochester-ny)[Hair Coloring Rochester NY](/s/hair-coloring-rochester-ny)[Highlights Rochester NY](/s/highlights-rochester-ny)[Wedding Hair Rochester NY](/s/wedding-hair-rochester-ny)[Haircuts Rochester NY](/s/haircut-rochester-ny)[Color Correction Rochester NY](/s/color-correction-rochester-ny)[Bridal Hair Packages](/bridal-packages)[Portfolio Gallery](/gallery) ## Ready to book this look? Call or text Michelle to talk it through, or book online any time. [Call (585) 455-9480](tel:+15854559480)[Book Online](https://www.vagaro.com/joliesalonanddayspa/book-now) ### Michelle Doyle Hair Stylist Rochester's premier high-end hair stylist with over 15 years of experience. Specializing in custom hair coloring, wedding hairstyles, and precision haircuts. #### Quick Links [Home](/)[About Michelle](/about)[Services](/services)[Contact](/contact)[Blog](/blog)[Bridal Packages](/bridal-packages)[Hair Care](/hair-care)[Sitemap](/sitemap) #### Service Areas [Penfield Hair Stylist](/locations/penfield)[Fairport Hair Stylist](/locations/fairport)[Pittsford Hair Stylist](/locations/pittsford)[Webster Hair Stylist](/locations/webster)[Greece Hair Stylist](/locations/greece)[Brighton Hair Stylist](/locations/brighton)[Victor Hair Stylist](/locations/victor)[Canandaigua Hair Stylist](/locations/canandaigua)[Henrietta Hair Stylist](/locations/henrietta)[Irondequoit Hair Stylist](/locations/irondequoit)[Gates Hair Stylist](/locations/gates)[Chili Hair Stylist](/locations/chili)[Ontario Hair Stylist](/locations/ontario)[Rochester Hair Stylist](/locations/rochester) #### Contact [(585) 455-9480](tel:+15854559480)[info@michelledoylehair.com](mailto:info@michelledoylehair.com) Style Royelle at Jolie Salon 1647 Monroe Ave Rochester, NY 14618 © 2026 Michelle Doyle Hair Stylist. All rights reserved. Serving Rochester, NY and surrounding areas.