--- title: "The Modern Shag: 70s Hair Trends are Reclaiming Rochester" description: "Discover the modern shag haircut with Rochester stylist Michelle Doyle. 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[Home ](/) 2. [Blog](/blog) 3. The Modern Shag: 70s Hair Trends are Reclaiming Rochester [Back to Blog](/blog) Haircuts February 22, 2026 Michelle Doyle # The Modern Shag: 70s Hair Trends are Reclaiming Rochester Discover why the 70s shag is back and how Rochester residents can pull off this effortless, low-maintenance trend with Michelle Doyle’s expert tips. ![The Modern Shag: 70s Hair Trends are Reclaiming Rochester, Michelle Doyle Hair, Rochester NY](https://bmtuaunspemkbqaxobel.supabase.co/storage/v1/object/public/blog-images/acf119a1-8dd6-4daf-9f77-3550ebbbc806.png) ## Why the 70s Shag is More Than Just a Throwback Walk down Park Ave or grab a coffee at Java’s on Gibbs Street, and you’ll notice something nostalgic in the air. The breezy, effortless aesthetic of the 1970s is officially back, and it’s manifesting most prominently in the revival of the shag haircut. As a stylist here in Rochester, I’ve seen trends come and go, but the modern shag is special. It’s not just about looking like a rockstar from the Woodstock era; it’s about a lifestyle of ease, texture, and individuality. Whether you’re looking to add movement to fine hair or manage a heavy mane, the shag is the versatile answer we’ve all been waiting for. ## What Defines the Modern Shag? Unlike the heavily hair-sprayed versions of the past, today’s shag is all about touchable texture. The hallmark of this style is **choppy ends, strategic layers around the crown, and plenty of fringe.** When clients sit in my chair asking for a 70s-inspired look, we focus on creating layers that frame the face and highlight features like the cheekbones and jawline. The beauty of this cut lies in its intentional “messiness.” It’s designed to look just as good after a windy walk through Highland Park as it does when you first leave my studio. ## Customizing the Look for Your Hair Type One of the most frequent questions I get is, "Can I pull off a shag with my hair type?" My answer is almost always a resounding \*yes\*. Here is how we tailor the 70s vibe to fit you: - **For Fine Hair:** We use shorter layers at the crown to create the illusion of volume and height. This prevents the hair from looking flat and lifeless. - **For Thick Hair:** The shag is a godsend for density. By removing weight through the mid-lengths and ends, we create a shape that feels light and bouncy rather than bottom-heavy. - **For Curly and Wavy Hair:** This is where the shag really shines. By cutting layers that follow your natural curl pattern, we allow your texture to live its best life without the dreaded "triangle" shape. ## The "Curtain Bang" Connection You can’t talk about 70s hair without mentioning curtain bangs. These soft, wispy bangs part down the middle and sweep to the sides, perfectly framing the eyes. I often recommend curtain bangs to my Rochester clients who want a change but aren't ready for the commitment of a blunt, straight-across fringe. They grow out seamlessly and blend right into the layers of a shag. ## Styling Tips: Effortless Beauty at Home The real magic of a shag is how little effort it takes to style. Here are my top professional tips for maintaining that 70s flair at home: 1\. **Air Dry is Your Best Friend:** Apply a sea salt spray or a lightweight texture cream to damp hair and scrunch gently. Let the Rochester humidity, usually our enemy, actually work in your favor by enhancing your natural wave. 2. **Focus on the Roots:** If you need a little lift, use a dry shampoo at the roots (even on clean hair!) to add that signature 70s grit and volume. 3. **Invest in a Diffuser:** If you’re in a rush, use a blow dryer with a diffuser attachment on a low heat setting. This dries the hair without blowing out the “piecey” texture we worked so hard to create. ## Ready to Embrace the Retro Revolution? From the "Wolf Cut" to the "Butterfly Shag," these 70s-inspired silhouettes are proving that some styles are truly timeless. If you’re ready to trade in your blunt ends for something with a bit more soul and movement, I would love to help you find the perfect version of this trend for your face shape and lifestyle. There’s nothing I love more than helping my clients feel confident and cool. Let’s bring a little bit of that vintage West Coast energy right here to Western New York. **Book your next transformation with me, Michelle Doyle, and let’s get shaggy!** Ready to transform your look? [Book your appointment → (585) 455-9480](tel:5854559480) shag haircut 70s hair trends curtain bangs Rochester NY hair modern shag styling 💇‍♀️ ### Michelle Doyle Professional Hair Stylist • Rochester, NY With years of experience in hair coloring, cutting, and styling, Michelle helps Rochester women look and feel their best. Specializing in balayage, bridal hair, and transformative color work. [Book an Appointment →](/contact) ## Related Posts [ ![Best Hairstyles for Different Face Shapes in Rochester NY](https://bmtuaunspemkbqaxobel.supabase.co/storage/v1/object/public/blog-images/668ee11a-34f3-44bb-bffa-0ad22b757f88.png) ### Best Hairstyles for Different Face Shapes in Rochester NY Discover the best hairstyles for oval, round, and heart face shapes with expert advice from Michelle Doyle. Find your perfect look in Rochester, NY. ](/blog/best-hairstyles-for-different-face-shapes-in-rochester-ny-1788272244119)[ ![Layered Haircuts for Movement and Dimension Rochester NY](https://bmtuaunspemkbqaxobel.supabase.co/storage/v1/object/public/blog-images/264b658e-727a-41b8-8f98-fce26aa4f731.png) ### Layered Haircuts for Movement and Dimension Rochester NY Discover how layered haircuts can transform flat hair into a voluminous, dimensional style. Michelle Doyle shares expert tips for Rochester clients. ](/blog/layered-haircuts-for-movement-and-dimension-rochester-ny-1786803444761)[ ![Layered Haircuts Rochester NY: Add Movement & Dimension](https://bmtuaunspemkbqaxobel.supabase.co/storage/v1/object/public/blog-images/fb5be34c-36ff-49cc-8a88-21e92a3ca7f2.png) ### Layered Haircuts Rochester NY: Add Movement & Dimension Discover how layered haircuts can transform your hair with movement and dimension. Expert advice from Rochester’s top stylist, Michelle Doyle. ](/blog/layered-haircuts-rochester-ny-add-movement-dimension-1781619444070)[ ![Choosing the Best Pixie Cuts in Rochester NY | Style Guide](https://bmtuaunspemkbqaxobel.supabase.co/storage/v1/object/public/blog-images/12929c10-7ae3-4d27-a147-59dc8c368503.png) ### Choosing the Best Pixie Cuts in Rochester NY | Style Guide Thinking of going short? Discover if pixie cuts are right for your face shape and learn expert styling tips from Rochester’s top hair stylist, Michelle Doyle. ](/blog/choosing-the-best-pixie-cuts-in-rochester-ny-style-guide-1780237040439) ## Explore Michelle's Services [Balayage Rochester NY](/s/balayage-rochester-ny)[Hair Coloring Rochester NY](/s/hair-coloring-rochester-ny)[Highlights Rochester NY](/s/highlights-rochester-ny)[Wedding Hair Rochester NY](/s/wedding-hair-rochester-ny)[Haircuts Rochester NY](/s/haircut-rochester-ny)[Color Correction Rochester NY](/s/color-correction-rochester-ny)[Bridal Hair Packages](/bridal-packages)[Portfolio Gallery](/gallery) ## Ready to book this look? Call or text Michelle to talk it through, or book online any time. [Call (585) 455-9480](tel:+15854559480)[Book Online](https://www.vagaro.com/joliesalonanddayspa/book-now) ### Michelle Doyle Hair Stylist Rochester's premier high-end hair stylist with over 15 years of experience. Specializing in custom hair coloring, wedding hairstyles, and precision haircuts. #### Quick Links [Home](/)[About Michelle](/about)[Services](/services)[Contact](/contact)[Blog](/blog)[Bridal Packages](/bridal-packages)[Hair Care](/hair-care)[Sitemap](/sitemap) #### Service Areas [Penfield Hair Stylist](/locations/penfield)[Fairport Hair Stylist](/locations/fairport)[Pittsford Hair Stylist](/locations/pittsford)[Webster Hair Stylist](/locations/webster)[Greece Hair Stylist](/locations/greece)[Brighton Hair Stylist](/locations/brighton)[Victor Hair Stylist](/locations/victor)[Canandaigua Hair Stylist](/locations/canandaigua)[Henrietta Hair Stylist](/locations/henrietta)[Irondequoit Hair Stylist](/locations/irondequoit)[Gates Hair Stylist](/locations/gates)[Chili Hair Stylist](/locations/chili)[Ontario Hair Stylist](/locations/ontario)[Rochester Hair Stylist](/locations/rochester) #### Contact [(585) 455-9480](tel:+15854559480)[info@michelledoylehair.com](mailto:info@michelledoylehair.com) Style Royelle at Jolie Salon 1647 Monroe Ave Rochester, NY 14618 © 2026 Michelle Doyle Hair Stylist. All rights reserved. Serving Rochester, NY and surrounding areas.